My Health Warehouse is a chemist with both an online and physical store. They needed banners for various sections of their website, promoting their products.
Our client wanted to appeal more to a female target audience with their large range of women’s health and beauty products. Because of this, we went for a more feminine approach with a script font and minimal design for the category banners. The ‘flatlay’ style is often used when displaying makeup or similar products, hence the look of a few products lying on a table or solid background.
The sale or promotion banners are a bit more generic to appeal to both males and females with products targeted to both. Bold, clear type gets the message across to the customer straight away