How did we help bring out Jacob Pihema (the big Polynesian singer’s) brand to life?
We listened and asked questions, always with the end in mind (what would he like to accomplish through this new roll out?)
We clarified the nature of his client attraction factor and why his clients bought his services,
Explored how to express the brand personality in colours, style, voice and aesthetics.
He told us about his purpose and his values- this is when we wanted to show his ‘vibe’ through his branding.