While working on websites, we often see important pages hidden behind other pages rather than being on the menu. That’s why this week we are taking a look at the hierarchy of a website and the importance of structuring it correctly. This also compliments last week’s topic we discussed, speeding up your customer’s journey....
Continue reading4 easy steps to improve your customer journey
Having a website for your business is important, but pointless if your customers can’t find anything on it. Today we are taking a looking at how you can improve your customer journey on your website and ways you can speed it up, making it easier for customers to find what they are looking for....
Continue readingEasy steps to fully book your bar or restaurant by having a website
Last week we shared five reasons your bar, restaurant, or café needs a website in the current world. This week we are back again with five more reasons, giving you a total of ten points for having a website. We find that many people aren’t interested in a website as they think social media...
Continue readingWhy your bar or restaurant NEEDS a website in 2020
A website is an important asset to have, especially if you are a bar, restaurant, or café. We find that many people aren’t interested in a website as they think social media and review website is good enough. It’s NOT. Below are some of the reasons we have found to be important over the...
Continue readingMonthly brand check-up – a few ways to improve your brand
It’s coming to the end of the month and it’s time to do a quick check-up to see how your brand has been doing over the last month and how you can improve it for the next month. Below are some of the things we check on a monthly basis at Platinum 99. 1....
Continue reading4 more branding essentials your business needs to see
Last week we shared six branding essentials for your business, this week we are sharing four more branding essentials that will ensure you and your brand is better focused before you move onto creating visuals. Clients often come to us because they have an idea for a logo or would like to use their...
Continue readingTop 6 essentials for your business branding
At Platinum 99, we believe that these 6 essentials are key steps to a brand before any visuals can be produced. Clients often come to us because they have an idea for a logo or would like to use their favourite colours, but this is irrelevant before these steps below are considered. 1. Brand...
Continue reading5 Tips to Improve Your Website SEO in 10 minutes
Today we will be sharing 5 tips to easily improve your website’s Search Engine Optimization (SEO) in just 10 minutes. These are some of the basic and easy-to-do tips but will ensure your content ranks higher in Google. The internet is continuously getting more packed with websites, making it hard for yours to stand...
Continue readingVisual Strategy – Websites
Websites aren’t thought of very often when companies are looking at their branding. They SHOULD be. Websites are usually the first point of contact a potential customer will have with you online and having a website that is on-brand with your company is a big must. Did you know 93% of business purchase decisions...
Continue readingVisual Strategy – Logos
Welcome back to our series on Branding. So far we have finished laying the foundation of our company by giving thought to the what, why, who and how. So how do we now sell our brand to potential buyers? Our second step is with Visual Strategy – Logos. Branding is not the same as your logo....
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