Brand Strategy
Get clarity about who you are, who your ideal customers are, and how you can connect with them
In a world full of distractions, the clearest, most resonant brand always wins.
To gain traction, you need to stick in people’s minds.
But, it’s hard to be memorable if your brand is sending mixed messages.
Our branding services are crafted to assist you in discovering your identity. We create unified messages and visuals that your entire team can confidently communicate.
Our design process
1
Dig deep into your ‘WHY’
and define your brand
2
Get to know your ideal
customers and their needs
3
Map out the action steps
to reach your brand goals.
4
Build a brand identity
that aligns with your
vision for the business
5
Launch your brand
and connect with
your ideal customers
6
Get ongoing support
as you grow your brand
and scale your business
I know, you want a brand that looks good and that you feel confident about.
But let’s be real, it’s not just about looks! You want a brand that feels fully aligned with who you are AND what your customers need.
With brand strategy, it’s not just figuring out how to design your brand, but it’s about establishing a roadmap that will guide your journey in building your brand and business.
We’ll uncover what makes you unique, what your magic is, and how you can show that through your brand. It is the bridge that connects you, your goals, and your customers.
P99's Brand Strategy Framework
Part 1
Foundation
- Discover your vision
- Find your why
- Define goals
Part 2
Brand Attributes
- Discuss brand attributes
- Create brand identity board
Part 3
Target Audience
- Define target audience
- Conduct user research
- Create persona from research insights
Part 4
Opportunities
- Discover the brand gaps and opportunities
- Conduct competitor analysis
- Define the brand positioning
Starting from A$3500 + GST
Our Work
See Platinum 99’s strategic branding solutions in action
FAQs
I think I need a Logo. Can You make me one?
Here’s the deal: If your brand was a car, your logo would be the colour of the paint. In the grand scheme of things, your logo is only a tiny fraction of your whole brand. For it to work the way it’s supposed to, it needs a whole load of other strategic elements like fonts, colours, and graphics to support it and to create a cohesive look and feel. That’s why I don’t offer logos by themselves — without the strategy and other stuff to support it, you’d probably be back in under a year to get a new one, and that’s not what I’m about
Why do I Need a Brand Strategy?
Strategy is the invisible glue that holds the whole ‘brand’ thing together. When design is all about solving problems, it’s hard to find the right answer without asking the right questions — so strategy comes first, always. Brand Strategy lets us solve your problems and determine your goals at the core instead of doing pretty things just ‘cause they look nice.
Do You Offer Different payment Plans?
Sure do. I take a 50% down payment before we start, but if you let me know you’d like a payment plan when you get in touch, we’ll work out a schedule that suits you. Ownership of any deliverables stays with me until payment’s made in full, but after that — it’s all yours
I Don't think I Need all the things in your signature package. Can I Pick and choose what I want?
We would need to get on a call and figure this out. Everyone is in very different stages of their business, once we chat I would then be able to figure out if we need the full strategy or just parts of it. Schedule a call here
Will I need to hire you again after the project is completed?
You won’t *need* to, but if you want help, I’ll be here. I’ll stay in touch and check in regularly as you implement your new branding, and if you have any questions or brag-worthy moments you want to share (I *love* hearing wins from my clients), I’m always just an email or a call away.
How soon can we start?
This depends on the size/duration of your project, and my availability. I’m usually booked about 2-3 weeks in advance though, so if you’re itching to get started ASAP, fill out my client application form and let’s get you booked in!
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Ready to transform your brand?
We got you!!! Get the clarity and direction you need to achieve your BIG, brand goals with confidence.
