The character is both bull and Spartan – both heroic fighter and untamed beast. This of course symbolises strength and power – the Spartan taming the beast in you. Huge muscles lift a heavy barbell representing a bodybuilder. Some texture was added to create a masculine touch as well as linking back to the ancient Rome references with a worn feel.
We created a black logo with the option of placing it on dark red which adds to the strong, powerful tone.
Thank you Bannister Fitness!