One Daily Dose (odd) came to us to help them brand their dairy-free vegan yogurts. Through their brand strategy process, we discovered their mission, values and brand personality. This may sound a little bizarre, but your vibe attracts your tribe!
We also helped them define all aspects of their ideal client to attract them to their business. Basically, a confused mind never buys, so this process is to make it clear to their dream clients exactly what they do and how they can be helped.
The final step of brand strategy is identifying the communication style which the business will use in all their marketing so that they can create connections.
The brand strategy may be a very long task but so worth doing as it will help a brand to confidently share their message and build an engaging audience.