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SportsGuru came to us to build a gaming app. It all sounded cool and fun, but a lot of research and testing needed to be done before releasing it. Together with our clients, we came up with a name and transformed it into a brand.
We did lots of research on colours used in sports, their audience, demographics, their buyer persona, their strengths, and their weaknesses. But most importantly we needed to figure out their point of difference. After three weeks of in-depth research, we came up with SportsGuru!
The UI/UX Design of the app had to be clear and concise. Ultimately, it is the UX/UI Design of the application that improves the user experience and customer satisfaction that helps increase the number of users. UI and UX Design help to win the consumers’ confidence and make them use the application or website with ease.
Our software team built the backend of the app, constantly trying and testing until version 1 was ready to be released. This was an exciting time for all of us! We were so thrilled that the project was completed with the whole team giving it their best. Especially when we saw our clients with such big smiles.
Sports guru has now been upgraded to version 3.0 – all this done by the team at Platinum 99!
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