How to Develop a Unique & Memorable Brand Identity in 2022

unique-brand-identity-2022

The Importance of Creating a Strong Brand Identity It’s no secret success is tough to find in today’s competitive business environment. Followers are a fickle breed, so whether you run a small agency or a national ecommerce brand, a unique brand identity is so important for not only attracting customers, but keeping them! Brand identity […]

5 Actionable Strategies for Social Media Branding

social-media-branding

Branding in the Age of Social Media Remember life before social media? Neither do we! These online platforms forced a kind of revolution onto companies’ marketing strategies; all of sudden there’s a way to speak to customers directly, and promote products at the same time. An advertising exec’s ‘dream come true’! We all know that […]

Tips and tricks that make life easier for your clients

Tips tricks clients

Once we’ve finished working on a project for a customer, they often don’t know what to do next. If its graphics, they aren’t sure what to do next, and if it’s a website, they aren’t sure how to check the analytics. This results in un-needed friction between our clients and us worsening the relationship. Tips […]

How to get your content to reach more people with SEO keywords

content social media reach

You’ve begun creating content for social media but can’t seem to get it to reach people on the platforms you use. Search engine optimization or SEO is important to get your website in front of potential clients and customers when it comes to social media, specifically Instagram, hashtags are just as important. How to choose […]

Want to stand out on social media? A re-brand will help you

social media re-brand

Ever feel like you don’t want to show off your brand or tell people about it? This could mean you are no longer a fan of your own branding. The best thing to do in these situations is to take a step back and ask yourself if a re-branding can help the problem. Every brand […]

Unified branding is key to a successful business

unified branding business

It’s important to have unified branding that spans over everything your company business uses or does to make customers more comfortable when interacting with your brand. By this, I mean having the same logo and colours across your social media accounts, website, and physical products. Recent branding client We recently worked on the branding of […]

Monthly brand check-up – a few ways to improve your brand

Monthly brand check-up restaurant bar café

It’s coming to the end of the month and it’s time to do a quick check-up to see how your brand has been doing over the last month and how you can improve it for the next month. Below are some of the things we check on a monthly basis at Platinum 99. 1. Social […]

4 more branding essentials your business needs to see

branding essentials business restaurant bar café

Last week we shared six branding essentials for your business, this week we are sharing four more branding essentials that will ensure you and your brand is better focused before you move onto creating visuals. Clients often come to us because they have an idea for a logo or would like to use their favourite […]

Top 6 essentials for your business branding

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At Platinum 99, we believe that these 6 essentials are key steps to a brand before any visuals can be produced. Clients often come to us because they have an idea for a logo or would like to use their favourite colours, but this is irrelevant before these steps below are considered. 1. Brand mission […]

Visual Strategy – Websites

VISUAL STRATEGY Websites restaurant bar café

Websites aren’t thought of very often when companies are looking at their branding. They SHOULD be. Websites are usually the first point of contact a potential customer will have with you online and having a website that is on-brand with your company is a big must. Did you know 93% of business purchase decisions start […]