Visual Strategy – Logos

logo branding Platinum 99 restaurant bar café

Welcome back to our series on Branding. So far we have finished laying the foundation of our company by giving thought to the what, why, who and how. So how do we now sell our brand to potential buyers? Our second step is with Visual Strategy – Logos. Branding is not the same as your logo. A […]

Visual Strategy – Fonts

VISUAL STRATEGY FONTS restaurant bar café

Welcome back to our series on Branding. So far we have finished laying the foundation of our company by giving thought to the what, why, who and how. So how do we now sell our brand to potential buyers? Our second step is with Visual Strategy – Colours.

Visual Strategy – Colours

Visual Strategy Colours Branding restaurant bar café

Welcome back to our series on Branding. So far we have finished laying the foundation of our company by giving thought to the what, why, who and how. So how do we now sell our brand to potential buyers? Our first step is with Visual Strategy – Colours.

Strategic Branding – Knowing Who Your Competitors Are

Strategic Branding – Knowing Who Your Competitors Are restaurant bar café

Welcome back to our series on Branding. Before we can get on to the good stuff (Visual Branding), there is one more thing that we here at Platinum 99 believe to be quite an important step and that is Strategic Branding – Knowing WHO your Competitors Are. We call it our Competition Audit. Brandwatch.com has […]

Laying the Foundation to your Business Branding

Laying the Foundation to your Business Branding restaurant bar café

Last week we broke down what branding is and how it can easily be confused with marketing. This week we are following the topic of branding and walking you through the steps to attracting consumers into your business.

Branding vs Marketing – a breakdown for small businesses

Branding vs Marketing small businesses Platinum 99 Perth Graphic design Web design restaurant bar café

Branding is one of the most confused topics when it comes to small businesses and getting their name out there. Many of the worlds largest companies have managed to stay relevant through branding, for example, Coca Cola and Apple. An introduction to branding A brand is so much more than just your name and a […]

Importance of colours and fonts in branding

colour font branding business Perth Graphic Design Web Design restaurant bar café

When it comes to branding your business the two most important things would be colour and font choice, as they are able to dictate the way possible customers feel about your business even before they interact with it in any way. Let’s take a look at what different colours and fonts mean when it comes […]

Importance of fonts for brands – What the font!

What the Font Perth Graphic Design Web Design restaurant bar café

Do we need to elaborate more on the importance of choosing the right fonts? You publish content to increase the awareness of your brand and achieve higher conversions. Fonts matter just as much as the content you publish.

Some Guidelines for you brand

Some Brand Guidelines Perth Graphic Design Web Design restaurant bar café

Most organizations use brand guidelines as a resource for everyone to understand how to represent their brand. Brand guidelines can contain sections on: Brand identity (mission, core values, personality, tone, elevator pitch, etc.) Brand assets and the appropriate use of them (logo, colour palette, typeface, spacing, backgrounds, etc.) Brand guidelines are a very useful resource […]

Colour psychology in marketing

Colour psychology marketing Perth Graphic Design Web Design restaurant bar café

Colour psychology can be useful for marketing. Understanding how your target audience feels or reacts to certain colours will help you in your selection. Below you will find a list of colours and how they are commonly perceived. However you MUST identify your target audience before using colour psychology for your marketing efforts. Black is a popular colour in […]