Brand credibility is the ONE thing that will convert your audience!

In the beginning days of Platinum99, I was scared to show up for my brand. I didn’t even want to tell people about the brand and business because I didn’t know whether I was doing a good job.   I thought to myself, ‘What if I look stupid?’ I was worried that people will look […]

Platinum99’s story: Transforming a brand and biz from the ground up

Have you ever left everything you’ve always had and known to start again from zero? Maybe you let go of your full-time job to start that business you’re so passionate about.   Maybe you moved to a different country to join an organization and fight for a cause you strongly believe.   Or maybe you’ve […]

The Misconceptions of a Rebrand

Do you actually need a rebrand? Have you ever tried to redesign your brand logo, visuals, and layout but don’t feel like you’re seeing the desired impact from it? You’ve tried to grow your brand by giving it a “new look and feel” but the results are different from what you expected. You probably know […]

Building a brand that you’re proud of and why brand strategy matters

Is brand strategy worth the investment? Here at Platinum99 we’ve spent years working with service providers and coaches, and we often here them say things like… “I’m just a small business owner, should I invest THIS much in my branding? That’s a LOT of money!”   “I’m not sure if this brand strategy thing is […]

Web Design for Entrepreneurs: Your Starter Guide!

Is your website working for your brand and business? Maybe you have a business that’s running pretty well now. You have a simple design for your brand and you have a running website. Having said that, let’s take a moment to really think about where your brand and business are at now. Is your website […]

The Ultimate Guide to Brand Identity Design for Entrepreneurs

Do you feel aligned with your brand? As a woman entrepreneur, it’s tough to feel like your brand doesn’t resonate with you anymore. This isn’t a fun spot to be in. You would look at your website, your logo, and your packaging, and you just don’t feel like it represents who you are anymore. And […]

An Entrepreneur’s Complete Guide to Brand Strategy

Upgrading your brand requires more than upgrading your visuals   Have you ever felt like you have a lot of ideas for your brand but you don’t know where to start and how to drive conversions for your business? Perhaps you have more than just ideas in your pocket. Maybe you have tried to plan […]

Creating Brand Messaging That Connects With Your Customers

Great brand messaging is difficult to define but easy to see. Brands that get it right benefit from higher revenue, greater customer loyalty and better brand recall. But what is brand messaging?  It’s more than what you say and where you say it. Effective brand messaging rolls the who, what, where, when and (most importantly) […]

Brand Strategy: How to Make Your Brand Stand Out

In this guide, you’ll learn how to make your brand stand out and how to start building a brand strategy that sticks. A professionally designed logo and catchy tagline are part of branding. But there’s so much more to it. Now, I’m not here to complicate things for you. I just want you to think […]