Communication is key! Have you ever felt misunderstood?

Communication key misunderstood

Communication is something we at Platinum 99 feel is key for our clients and ourselves to thrive, and we think this goes for all businesses as well. Working with clients, communication is needed every day to keep both you and the client on the same page. We find when working on graphic design and branding […]

Visual Strategy – Logos

logo branding Platinum 99 restaurant bar café

Welcome back to our series on Branding. So far we have finished laying the foundation of our company by giving thought to the what, why, who and how. So how do we now sell our brand to potential buyers? Our second step is with Visual Strategy – Logos. Branding is not the same as your logo. A […]

Visual Strategy – Fonts

VISUAL STRATEGY FONTS restaurant bar café

Welcome back to our series on Branding. So far we have finished laying the foundation of our company by giving thought to the what, why, who and how. So how do we now sell our brand to potential buyers? Our second step is with Visual Strategy – Colours.

Visual Strategy – Colours

Visual Strategy Colours Branding restaurant bar café

Welcome back to our series on Branding. So far we have finished laying the foundation of our company by giving thought to the what, why, who and how. So how do we now sell our brand to potential buyers? Our first step is with Visual Strategy – Colours.

Branding vs Marketing – a breakdown for small businesses

Branding vs Marketing small businesses Platinum 99 Perth Graphic design Web design restaurant bar café

Branding is one of the most confused topics when it comes to small businesses and getting their name out there. Many of the worlds largest companies have managed to stay relevant through branding, for example, Coca Cola and Apple. An introduction to branding A brand is so much more than just your name and a […]

Colour psychology in marketing

Colour psychology marketing Perth Graphic Design Web Design restaurant bar café

Colour psychology can be useful for marketing. Understanding how your target audience feels or reacts to certain colours will help you in your selection. Below you will find a list of colours and how they are commonly perceived. However you MUST identify your target audience before using colour psychology for your marketing efforts. Black is a popular colour in […]