When it comes to branding your business the two most important things would be colour and font choice, as they are able to dictate the way possible customers feel about your business even before they interact with it in any way. Let’s take a look at what different colours and fonts mean when it...Continue reading
Guys! The brain is a muscle right?, So if you don’t use it- you’ll lose it! We have been trying to keep our minds active with a few free creativity apps. We want to share these apps with you guys to make being in isolation a little more bearable. Draw it Draw it is...Continue reading
Dark mode has recently taken off with many of the apps we use every day supporting dark mode in one way or another. iOS and Android also have dark mode built right into them as well. Today we will be focusing on WhatsApp and sharing some wallpapers that go perfectly with WhatsApp’s built-in dark...Continue reading
Do we need to elaborate more on the importance of choosing the right fonts? You publish content to increase the awareness of your brand and achieve higher conversions. Fonts matter just as much as the content you publish....
Most organizations use brand guidelines as a resource for everyone to understand how to represent their brand. Brand guidelines can contain sections on: Brand identity (mission, core values, personality, tone, elevator pitch, etc.) Brand assets and the appropriate use of them (logo, colour palette, typeface, spacing, backgrounds, etc.) Brand guidelines are a very useful...Continue reading
Colour psychology can be useful for marketing. Understanding how your target audience feels or reacts to certain colours will help you in your selection. Below you will find a list of colours and how they are commonly perceived. However you MUST identify your target audience before using colour psychology for your marketing efforts. Black is a popular colour...Continue reading
Graphics and images are one of the essential tools when it comes to grabbing your potential customer’s interest. It is proven that images are far more memorable than written or typed texts, especially with the emergence of social media platforms that rely heavily on graphics such as Instagram and Facebook. ...