Ever feel like you don’t want to show off your brand or tell people about it? This could mean you are no longer a fan of your own branding. The best thing to do in these situations is to take a step back and ask yourself if a re-branding can help the problem.
Every brand goes through a re-branding phase when your current branding doesn’t align or fit you and your services or products. This is totally normal, things change over time and the best thing we can do is adapt to the changes.
Reasons for a re-brand
Your brand is blending in
Brands will often come to a point when its branding begins to blend in with the rest of the competition, whether you got inspiration from others, or new companies turned to yours for inspiration. When you get to this point, it often means you should look into re-branding to standout from the crowd.
Branding isn’t consistent everywhere
If you are a smaller business without a large sum of money to invest, you’ve likely created some of your own branding materials across your social media accounts. You will have also begun to realise that it’s not consistent on all platforms. When you notice this, its definitely time for a re-brand that will unify your online presence.
No longer represents your brand
Brands change over time, just like we do as humans. Brands will often find that it’s branding no longer represents it accurately, giving off the wrong vibe. There’s no need to stress when this happens, but it does mean its a good time to look at re-branding.
Do you wish you had someone to run ideas by? Do you have loads of ideas but not sure where to start? Are you the type of person to start on something and get overwhelmed? We would love to hear you out! Give us a call on 0404163643 or email us at [email protected] – Our consultations are always free!
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