It’s important to have unified branding that spans over everything your company business uses or does to make customers more comfortable when interacting with your brand. By this, I mean having the same logo and colours across your social media accounts, website, and physical products.
Recent branding client
We recently worked on the branding of a new vineyard over in Tasmania, Not My Monkeys. The women behind the brand is a food technologist who wanted to create a wine that’s different from the rest. As a result, she created the world’s first fortified potato wine.
The owner wanted branding with a classic yet luxurious feel while staying unique and true to the product that is being created.
Benefits of unified branding
Customers trust your brand
Having unified branding means your customers will have a greater sense of trust with your brand. Businesses that don’t have unified branding will often be thought of as being dodgy or as a company that doesn’t care about their look, so won’t care about the customer.
Easier for customers to spot your brand
Having a look that is the same everywhere means customers will start to remember your brand from a visual standpoint. This also means your brand is moving into a phase of its life where your name becomes less important than the visual branding such as the logo or graphics on product packaging.
Grows your business
Unified branding is one of the most simple and passive ways you can grow your business and reach new customers. Let’s say a customer views your product in a shop and then searches for your website. If you had different branding on the website, the customer would be more likely to leave. If you had unified branding the customer will have a look around your website and likely buy the product. A customer generally needs to interact with a brand seven to 11 times to remember it.
Do you wish you had someone to run ideas by? Do you have loads of ideas but not sure where to start? Are you the type of person to start on something and get overwhelmed? We would love to hear you out! Give us a call on 0404163643 or email us at [email protected] – Our consultations are always free!
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