At Platinum 99, we believe that these 6 essentials are key steps to a brand before any visuals can be produced. Clients often come to us because they have an idea for a logo or would like to use their favourite colours, but this is irrelevant before these steps below are considered.
1. Brand mission
Write this down. Identifying why you serve your audience every day is going to help you stay on track in your business. Look into your mind and figure this out. Do not do what everyone else is doing, you need to be authentic.
2. Brand story
Share your story. Go back to the beginning and share how you got started. Also, share moments of your business that you know will connect with your audience – the hard times, the fun times and the processes.
3. Brand values
What do you believe? Setting core values will communicate what you believe as a business. Your vibe attracts your tribe.
4. Brand message
Your message. Identify your service and sharpen the language used in your content to help visitors relate to your brand. The right brand message can inspires, persuade, motivate, and turn them into genuine customers or clients.
5. Brand language
Write a list of words that sound like you. You are your brand – it is how you communicate with your audience. Your brand should communicate a clear message that your ideal audience can easily understand and relate to.
6. Brand Keywords
Keywords for SEO. Make a list of keywords that you can use throughout your copy, file names, headings, descriptions, etc. These words will help you get discovered and help with you Google rankings.
Do you wish you had someone to run ideas by? Do you have loads of ideas but not sure where to start? Are you the type of person to start on something and get overwhelmed? We would love to hear you out! Give us a call on 0404163643 or reply to this email- Our consultations are always free!
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