When customers come to us to work on their website, we often have to fix frustrating issues created by developers who previously worked on the website. Resulting in all sorts of issues and unexpected bumps along the road. To help businesses worldwide, we have listed some of the most important basics every good website needs.
The basics every website needs
The Right Hosting
You want to build a website and don’t want to spend a lot of money, one area you shouldn’t cut corners on is web hosting. Having a good web host means your website loads in a reasonable amount of time, and you’re provided you with great customer service if anything goes wrong with your website.
Search Engine Optimisation (SEO)
SEO or search engine optimisation is a big one for getting your website and content out there. To ensure customers can see your website in search results, it needs to be accessible to search engines. Doing this is simple and can be done with a plugin if you are working in WordPress, and is often built-in to other platforms such as Squarespace.
For your website to be worthwhile for someone to enter, it needs to have content on it. You should have at least 300 words relevant to the topic on each page, so people know what exactly you and your business about. These words also tell search engines what your website is about to display it to more people.
Tracking & Analytics
You need to understand what your customers are doing and how they are interacting with your website. This is done with analytics. A good place to start is to install Google Analytics on your website, which allows you to gain info on website visitors and track them going through your website in real-time.
Thanks for reading!
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