Visual Strategy – Fonts
Welcome back to our series on Branding. So far we have finished laying the foundation of our company by giving thought to the what, why, who and how. So how do we now sell our brand to potential buyers? Our second step is with Visual Strategy – Colours.
Importance of colours and fonts in branding
When it comes to branding your business the two most important things would be colour and font choice, as they are able to dictate the way possible customers feel about your business even before they interact with it in any way. Let’s take a look at what different colours and fonts mean when it comes […]
Importance of fonts for brands – What the font!
Do we need to elaborate more on the importance of choosing the right fonts? You publish content to increase the awareness of your brand and achieve higher conversions. Fonts matter just as much as the content you publish.
