Humans Helping Dogs needed a logo to reflect their brand – a dog rescue business appearing helpful and hopeful.
The use of yellow adds a playful, happy element to reflect the positive nature of the company. The hand-drawn illustration adds character and a personal element, evoking more emotion from the target audience.
A playful yet professional tone is created by combining bright yellows and script fonts with deep blues or serifs.
The hands reaching out to the dog is a literal representation of a human’s helping hands, whilst the yellow circles symbolise a spotlight, the much needed, close attention given to these dogs.