Bannister Fitness came to us to create a logo for a body building gym.

A muscular bull wearing a Spartan helmet was the perfect character to represent their business.

The character is both bull and Spartan – both heroic fighter and untamed beast. This of course symbolises strength and power – the Spartan taming the beast in you. Huge muscles lift a heavy barbell represent a body builder. Texture was added to create a masculine touch as well as linking back to the ancient Rome references with a worn feel.

We created a black logo with the option of placing it on the dark red which adds to the strong, powerful tone.