Importance of fonts for brands - What the font! – Platinum 99
What the Font Perth Graphic Design Web Design restaurant bar café

Importance of fonts for brands – What the font!

Do we need to elaborate more on the importance of choosing the right fonts? You publish content to increase the awareness of your brand and achieve higher conversions. Fonts matter just as much as the content you publish.

Quality content that engages your audience should always be a top priority. But if the appearance of the letters in your words makes the content difficult to read or connect with your product or service you’ll end up losing your audience’s attention!

Admit it, we’ve all been there. Picking a font that seemed “unique” but totally out of context for the message that we are trying to convey. Does this bring back memories or awful decisions?

Fonts convey a certain mood or feeling. The choice of such typeface determines how the content is understood. Also, the correct addition of typography in a design project reflects great professionalism. Appropriate use of text font and size gains the trust of customers. This will add benefit to the marketing of your product if your website is based on business.

The professional approach of design includes typography at its core. Typography defines the importance of the content you provide and the customer feels secure regarding the information they gain.

Below you’ll find some examples of fonts gone completely wrong!

Important fonts brand brands Pepsi Perth Graphic Design Web Design

That said, fonts add value to your text. It helps readers to perceive information from the text. The correct choice of colour, font and text size can prove to be vital for attracting your target audience. Get in touch with us if you would like a review of your current fonts!

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