Colour psychology can be useful for marketing. Understanding how your target audience feels or reacts to certain colours will help you in your selection. Below you will find a list of colours and how they are commonly perceived. However you MUST identify your target audience before using colour psychology for your marketing efforts.
Black is a popular colour in retail. It is symbolic of mystery, power, elegance, and sophistication. Many fashion retailers have used black in their logos.
Different people perceive colours differently, their age, cultural background, emotional drivers and gender can greatly impact their choice. In short, understand your target audience and then you will be able to use the power of colour psychology to grow your conversions!