Visual Strategy – Importance of having a website - Platinum 99

Visual Strategy – Websites

VISUAL STRATEGY Websites

Websites aren’t thought of very often when companies are looking at their branding. They SHOULD be. Websites are usually the first point of contact a potential customer will have with you online and having a website that is on-brand with your company is a big must.

Did you know 93% of business purchase decisions start with a search engine search, meaning you only reach a protentional 7% without a website.

Keeping it on-brand

It’s important to keep your website on-brand with the rest of your presence, online and offline. Keeping a website is fairly easy to do but is often forgotten when building one yourself. Start this by keeping the colours of your website the same as your branding, heading colours, buttons and link colours are an easy way to do this.

Another way to do this, is when uploading content to your website. Don’t just upload the first graphic you see, take it into editing software and ensure the brand colours are used throughout it and everything you upload. This will help create unity throughout the site. You can check this out by going through P99’s website or heading to a website we recently worked on, Sleek Surface Pro.

Behind the scenes

Having a great looking website is great, having a great looking website that works is a must many people don’t do. There are many aspects that make a website great, search engine optimisation (SEO), speed, social media integration, and linking to services such as Google My Business.

The above are easy enough to do that you can do them yourself right now. The following tools are a great way to get started.

  • Yoast SEO – This is a plugin for WordPress websites that allows you to easily improve your SEO by giving you a score for each of your pages and posts to ensure they show up in the search results.
  • Pingdom Speed Test – This a great free tool that you can use to check the overall speed of your website and look at exactly what is slowing down your website. This will allow you to remove specific assets that are slowing your website down.
  • Google My Business – This one is important if you are a local business, Google My Business will allow you to link your website to a listing throughout Google’s services (search & maps) to make it easier for customers to find your brand.

Website types

When building a website, there are two main structures used, these include a single page and multi-page structures.

A single-page website is made up of one page that usually contains a signup form and links to the companies social media accounts. Single page websites are often used for apps that only need one page and professionals that want to have an online presence in the form of their website.

Use examples:

  • App landing page
  • Portfolio
  • Coming soon
  • Contact

A multi-page website, like the name, consists of multiple pages used to display different information on each. Here at P99, we use a multi-page structure to show off our previous work, services, the posts we write (like this one) and our contact page. The home page usually includes all of these in one page giving the viewers an overview of everything we do.

Use examples:

  • eCommerce store
  • Blog
  • Directory
  • Digital magazines

If you are interested in any branding services, feel free to contact us at [email protected]. Our consultations are always free!

Over the next coming weeks, we will be offering some advice on ways to help brand your business through Visual Strategies such as Social Media. If you would like to get in contact with us, please do so using the above email – our consultations are always free.

Thanks for reading!

Did you enjoy this blog post? If so, we have many more great posts on graphic design, web design, search engine optimization, tutorials, and more. We also share exclusive content to our Facebook, Instagram, and LinkedIn accounts. We’d love to see you over there!

Do you require web or graphic design services for your business? We offer a wide range of services including, logo design, banner design, business cards, flyers and brochures, bookkeeping, website design and development, and graphic design. Be sure to get in contact with us to learn more.

Josh Spires

View posts by Josh Spires
Josh is the Web Admin, Social Media Manager, Ad Specialist, SEO Manager, and Writer at Platinum 99. Josh has worked in website management and SEO writing for the last few years, working with some of the largest tech-related, specializing in drone technology, websites including the Android Authority network and 9to5 network.

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