Last week we shared six branding essentials for your business, this week we are sharing four more branding essentials that will ensure you and your brand is better focused before you move onto creating visuals. Clients often come to us because they have an idea for a logo or would like to use their favourite colours, but this is irrelevant before the following steps are considered.
1. Target audience
Who they are? A clear understanding of who your target audience is and what they need from you will allow you to better serve them. What are their biggest struggles and where are they most active? Connect with them.
2. Business niche
Be specific. Narrow down your business to one specific niche. Not only will you become the expert, but you will have a clear focus when researching, creating products, and marketing your target audience.
Where are they lurking? Who are your competitors? and what makes you different? Identify where you can fill the gap and serve your clients better.
4. Strategy overview
A solid brand is one with strategy. Go through the list again – be clear on your vision, beliefs, values difference and what you want to be remembered as by your target audience. Once this becomes clear, you will be able to ace your visuals!
If you missed last weeks post you can click this link to see the other six branding essentials we shared.
Do you wish you had someone to run ideas by? Do you have loads of ideas but not sure where to start? Are you the type of person to start on something and get overwhelmed? We would love to hear you out! Give us a call on 0404163643 or email us at [email protected] – Our consultations are always free!
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