Having a website for your business is important, but pointless if your customers can’t find anything on it. Today we are taking a looking at how you can improve your customer journey on your website and ways you can speed it up, making it easier for customers to find what they are looking for.
What is a customer journey?
In its simplest form, a customer journey is an experience a customer goes through when interacting with your brand, or in this case, your online brand. It is important to keep the customer journey fast and easy for customers to understand and find what they are looking for. Failing to do so can cause customers to leave and never come back.
1. Post content
A great way to connect with customers is by creating content for your company’s blog. Here at P99, we post a weekly blog on a topic we think is important and helpful for our customers to understand while linking it in with the services we offer. This way when in inform a customer about a specific topic they can come to us for help and we can do it.
2. Essential pages
One of the simplest ways to speed up a customer’s journey on your website is to have the standard pages to promote your company passively. These include the about page, contact page, testimonials page, and FAQ page. Including these pages on your website allows customers to get a better feel of you and your past work, resulting in potential customers turning into customers much easier.
3. Remove junk & pain points
Often the thing that makes a customer journey long and less enjoyable is the inclusion of extra junk content and pages that aren’t laid out in a user-friendly way. A simple way to do this is to have the content you want customers to access on the landing page is an easy-to-view area, remove all the extra pages and content that doesn’t add value.
4. Email marketing
A great way to speed up and improve the customer journey is to go to them first. Having content that regularly goes out to the customer means you don’t have to wait for them to make the first move or waiting for them to go searching around for something. It can also help push a customer to look into a service or product you sell that they would never have done on their own.
Do you wish you had someone to run ideas by? Do you have loads of ideas but not sure where to start? Are you the type of person to start on something and get overwhelmed? We would love to hear you out! Give us a call on 0404163643 or email us at [email protected] – Our consultations are always free!
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