Do we need to elaborate more on the importance of choosing the right fonts? You publish content to increase the awareness of your brand and achieve higher conversions. Fonts matter just as much as the content you publish.
Most organizations use brand guidelines as a resource for everyone to understand how to represent their brand. Brand guidelines can contain sections on: Brand identity (mission, core values, personality, tone, elevator pitch, etc.) Brand assets and the appropriate use of them (logo, colour palette, typeface, spacing, backgrounds, etc.) Brand guidelines are a very useful resource […]
Colour psychology can be useful for marketing. Understanding how your target audience feels or reacts to certain colours will help you in your selection. Below you will find a list of colours and how they are commonly perceived. However you MUST identify your target audience before using colour psychology for your marketing efforts. Black is a popular colour in […]
Graphics and images are one of the essential tools when it comes to grabbing your potential customer’s interest. It is proven that images are far more memorable than written or typed texts, especially with the emergence of social media platforms that rely heavily on graphics such as Instagram and Facebook.